DAVID M. RUBIN, Ph.D.; VAL HENDY
Press coverage of the swine influenza inoculation campaign was generally superficial and marked by a "body count" mentality, but it was rarely inaccurate or sensational, as has frequently been assumed. A study of coverage in 19 daily newspapers, the three television networks, and a wire service shows that the best work was done by science and medical writers on major metropolitan newspapers. Television newsmen and wire reporters were unprepared for a story of such complexity. A weak press relations effort by the Center for Disease Control and other public health agencies contributed to the public's confusion and upset professionals in the press. A better understanding by doctors of how the press works and closer relations between the medical community and the press can improve coverage of future public health programs.
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RUBIN DM, HENDY V. Swine Influenza and the News Media. Ann Intern Med. 1977;87:769–774. doi: 10.7326/0003-4819-87-6-769
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Published: Ann Intern Med. 1977;87(6):769-774.
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Print ISSN: 0003-4819 | Online ISSN: 1539-3704
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