Julian L. Berman, MD
To the Editors: I have followed with interest the argument about the ethical aspects of the relation between physicians and the pharmaceutical industry. Dr. Robert Noble (1) and others tell us that our obligation is, in essence, to boycott all pharmaceutical-industry-related advertising and educational activities.
Dr. Noble (1) writes, "We should decide that the monies in the huge advertising budgets are not ours. Some physicians say, 'This money will be spent anyway; let's use it responsibly for education, not pizzas.' Wrong. We should not use the money at all." This statement implies that advertising is an invalid way for companies
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Berman JL. Physicians and the Pharmaceutical Industry. Ann Intern Med. 1990;113:900. doi: 10.7326/0003-4819-113-11-900_2
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Published: Ann Intern Med. 1990;113(11):900.
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Print ISSN: 0003-4819 | Online ISSN: 1539-3704
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