Frank Davidoff, MD
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Davidoff F. The Heartbreak of Drug Pricing. Ann Intern Med. 2002;136:853-854. doi: 10.7326/0003-4819-136-11-200206040-00019
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Published: Ann Intern Med. 2002;136(11):853-854.
TO THE EDITOR:
As Dr. Ross notes, companies do, of course, have a fiduciary obligation to their stockholders, but my editorial was intended to appeal to forces in corporate life other than purely fiscal ones. In fact, many pharmaceutical companies, as well as those in other sectors of the economy, take seriously their nonfinancial obligations, including those to their customers and other parts of the community, not just because it's the “right thing” to do but because it makes good, hard business sense. A well-known example is Johnson & Johnson's credo, which begins: “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services” (1). This policy is widely credited with helping the company make good business decisions during the so-called Tylenol crisis (2), which suggests that it is more than just window dressing.
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Print ISSN: 0003-4819 | Online ISSN: 1539-3704
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