Lisa M. Schwartz, MD, MS; Steven Woloshin, MD, MS; H. Gilbert Welch, MD, MPH
Direct-to-consumer prescription drug ads typically fail to provide fundamental information that consumers need to make informed decisions: data on how well the drug works.
To see whether providing consumers with a drug facts boxâ€”a table quantifying outcomes with and without the drugâ€”improves knowledge and affects judgments about prescription medications.
Two randomized, controlled trials conducted between October 2006 and April 2007: a symptom drug box trial using direct-to-consumer ads for a histamine-2 blocker and a proton-pump inhibitor to treat heartburn, and a prevention drug box trial using direct-to-consumer ads for a statin and clopidogrel to prevent cardiovascular events.
National sample of U.S. adults identified by random-digit dialing.
Adults age 35 to 70 years who completed a mailed survey; the final samples comprised 231 participants with completed surveys in the symptom drug box trial (49% response rate) and 219 in the prevention drug box trial (46% response rate).
In both trials, the control group received 2 actual drug ads (including both the front page and brief summary). The drug box group received the same ads, except that the brief summary was replaced by a drug facts box.
Choice between drugs (primary outcome of the symptom drug box trial) and accurate perceptions of drug benefits and side effects (primary outcome of the prevention drug box trial).
In the symptom drug box trial, 70% of the drug box group and 8% of the control group correctly identified the PPI as being â€œa lot more effectiveâ€ than the histamine-2 blocker (PÂ < 0.001), and 80% and 38% correctly recognized that the side effects of the 2 drugs were similar (PÂ < 0.001). When asked what they would do if they had bothersome heartburn and could have either drug for free, 68% of the drug box group and 31% of the control group chose the proton-pump inhibitor, the superior drug (PÂ < 0.001). In the prevention drug box trial, the drug box improved consumers' knowledge of the benefits and side effects of a statin and clopidogrel. For example, 72% of the drug box group and 9% of the control group correctly quantified the benefit (absolute risk reduction) of the statin (PÂ < 0.001). Most of the control participants overestimated this benefit, and 65% did so by a factor of 10 or more.
The trials tested drug boxes in only 4 direct-to-consumer ads. If other direct-to-consumer ads were to communicate outcome data better, the effect of the drug box would be reduced.
A drug facts box improved U.S. consumers' knowledge of prescription drug benefits and side effects. It resulted in better choices between drugs for current symptoms and corrected the overestimation of benefit in the setting of prevention.
National Cancer Institute and Attorney General Consumer and Prescriber Education Program.
Direct-to-consumer drug advertisements do not provide standardized information about the benefits and harms of drug therapies.
These randomized trials tested whether adding a “drug facts box” to consumer prescription advertisements improved consumer knowledge and judgment. The facts box showed numbers of outcomes, including adverse events, which might occur with 2 alternative drug therapies. Consumers given advertisements that included the box had more accurate perceptions of drug benefits and side effects than consumers given advertisements without the box.
A standardized table quantifying outcomes that might occur with different therapies improved consumer knowledge of drug benefits and side effects.
Appendix 1 and Appendix 2 provide full-size images of all 8 ads. PPI = proton-pump inhibitor.
FDA = U.S. Food and Drug Administration.
Appendix Table 1.
Appendix Table 2.
The correct answers are a 0.8% absolute risk reduction with Concor (statin) and 0.6% with Pridclo (clopidogrel).
The bars show the proportion of participants who answered the question correctly. All comparisons were statistically significant (P < 0.001). PPI = proton-pump inhibitor.
* 14% of the drug box group and 23% of the control group said that they would not take either drug (typically because they wanted to try lifestyle treatments first or did not want to take a medicine).
The In the Clinic® slide sets are owned and copyrighted by the American College of Physicians (ACP). All text, graphics, trademarks, and other intellectual property incorporated into the slide sets remain the sole and exclusive property of the ACP. The slide sets may be used only by the person who downloads or purchases them and only for the purpose of presenting them during not-for-profit educational activities. Users may incorporate the entire slide set or selected individual slides into their own teaching presentations but may not alter the content of the slides in any way or remove the ACP copyright notice. Users may make print copies for use as hand-outs for the audience the user is personally addressing but may not otherwise reproduce or distribute the slides by any means or media, including but not limited to sending them as e-mail attachments, posting them on Internet or Intranet sites, publishing them in meeting proceedings, or making them available for sale or distribution in any unauthorized form, without the express written permission of the ACP. Unauthorized use of the In the Clinic slide sets will constitute copyright infringement.
Schwartz LM, Woloshin S, Welch HG. Using a Drug Facts Box to Communicate Drug Benefits and Harms: Two Randomized Trials. Ann Intern Med. ;150:516–527. doi: 10.7326/0003-4819-150-8-200904210-00106
Download citation file:
Published: Ann Intern Med. 2009;150(8):516-527.
Cardiology, Coronary Risk Factors, Dyslipidemia.
Results provided by:
Copyright © 2018 American College of Physicians. All Rights Reserved.
Print ISSN: 0003-4819 | Online ISSN: 1539-3704
Conditions of Use