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What Can Medical Education Learn From Facebook and Netflix?What Can Medical Education Learn From Facebook and Netflix?

Shiv M. Gaglani, BA; and M. Ryan Haynes, PhD
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From Johns Hopkins University School of Medicine, Baltimore, Maryland.

Acknowledgment: The authors thank Johns Hopkins School of Medicine professors Catherine DeAngelis, MD, for her help with editorial review, and Harry Goldberg, PhD, and Patricia Thomas, MD, for their insights into curricular design. These contributors received no compensation for their assistance.

Financial Support: In part by the DreamIt Health Technology Accelerator (Philadelphia, Pennsylvania), and the PhD Innovation Initiative Grant from the Johns Hopkins Office of the Provost (Baltimore, Maryland).

Disclosures: Disclosures can be viewed at www.acponline.org/authors/icmje/ConflictOfInterestForms.do?msNum=M13-2286.

Requests for Single Reprints: Shiv M. Gaglani, BA, 733 North Broadway, Suite 137, Baltimore, MD 21205-2196; e-mail, sgaglani@jhmi.edu.

Current Author Addresses: Mr. Gaglani and Dr. Haynes: Johns Hopkins University School of Medicine, 733 North Broadway, Suite 137, Baltimore, MD 21205-2196.

Author Contributions: Conception and design: S.M. Gaglani, M.R. Haynes.

Analysis and interpretation of the data: S.M. Gaglani.

Drafting of the article: S.M. Gaglani, M.R. Haynes.

Critical revision of the article for important intellectual content: S.M. Gaglani, M.R. Haynes.

Final approval of the article: S.M. Gaglani, M.R. Haynes.

Administrative, technical, or logistic support: S.M. Gaglani.

Ann Intern Med. 2014;160(9):640-641. doi:10.7326/M13-2286
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Such Web sites as Facebook and Netflix use sophisticated algorithms to create user-focused content. The authors of this commentary discuss how a similar method could be used to improve medical education through a neutral, data-driven, Web- and mobile-learning platform.

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