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Public Advertising by Cancer Centers: Are More Data Needed?Direct-to-Consumer Marketing for Cancer Centers

Gregory A. Abel, MD, MPH
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From Dana-Farber Cancer Institute, Boston, Massachusetts.

Disclosures: The author has disclosed no conflicts of interest. The form can be viewed at www.acponline.org/authors/icmje/ConflictOfInterestForms.do?msNum=M14-1081.

Requests for Single Reprints: Gregory A. Abel, MD, MPH, Dana-Farber Cancer Institute, 450 Brookline Avenue, Boston, MA 02215; e-mail, gregory_abel@dfci.harvard.edu.

This article was published online first at www.annals.org on 27 May 2014.

Ann Intern Med. 2014;160(12):870-871. doi:10.7326/M14-1081
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In this issue, Vater and colleagues present a content analysis of advertisements for cancer centers appearing on television and in magazines. The editorialist discusses the analysis and its implications and commends the authors for taking the first step toward understanding whether marketing increases or decreases burden for patients with cancer.

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