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Why Information Alone Is Not Enough: Behavioral Economics and the Future of Genomic MedicineWhy Information Alone Is Not Enough

J.S. Blumenthal-Barby, PhD, MA; Amy L. McGuire, JD, PhD; and Peter A. Ubel, MD
[+] Article, Author, and Disclosure Information

From Center for Medical Ethics and Health Policy, Baylor College of Medicine, Houston, Texas, and Fuqua School of Business and Sanford School of Public Policy, Duke University, Durham, North Carolina.

Disclosures: Disclosures can be viewed at www.acponline.org/authors/icmje/ConflictOfInterestForms.do?msNum=M14-2074.

Requests for Single Reprints: J.S. Blumenthal-Barby, PhD, MA, Center for Medical Ethics and Health Policy, Baylor College of Medicine, One Baylor Plaza, MS 420, Houston, TX 77030; e-mail, jsswinde@bcm.edu.

Current Author Addresses:Drs. Blumenthal-Barby and McGuire: Center for Medical Ethics and Health Policy, Baylor College of Medicine, One Baylor Plaza, MS 420, Houston, TX 77030.

Dr. Ubel: Fuqua School of Business and Sanford School of Public Policy, Duke University, 100 Fuqua Drive, Durham, NC 27708.


Ann Intern Med. 2014;161(8):605-606. doi:10.7326/M14-2074
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In this issue, Weinberg and colleagues conclude that colorectal cancer screening uptake in average-risk persons was not positively associated with feedback from a single personalized GERA. The editorialists explore the difficulties of using personalized genomics to improve health and evaluate how to use risk estimates to motivate positive behaviors.

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