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A New Approach to Continuing Education for Business and the Professions: The Performance Model

[+] Article and Author Information

Nowlen Philip M.. . 244 pages. New York: : Collier Macmillan; ; 1988.. $31.95.


Ann Intern Med. 1991;114(8):708-709. doi:10.7326/0003-4819-114-8-708_2
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This excerpt has been provided in the absence of an abstract.

Philip Nowlen contrasts the $60 billion that industry spends yearly on continuing education with the manifest inadequacy of the dominant "update model" of continuing education on which those dollars are currently spent. His characterization of this model, a kind of pedagogic purgatory, has already become a classic:

A single instructor lectures and lectures and lectures fairly large groups of business and professional people who sit for long hours in an audiovisual twilight, making never-to-be-read notes at rows of narrow tables covered with green baize and appointed with fat binders and sweating pitchers of ice water.

Nowlen develops two broader models,

...

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