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Addressing the Problem of Misleading Advertising

David A. Kessler, MD
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Requests for Reprints: David A. Kessler, MD, Division of Drug Marketing, Advertising, and Communication, Food and Drug Administration, 5600 Fisher's Lane, HFD-240, Parklawn Building, Rockville, MD 20857.

Commissioner, Food and Drug Administration
Rockville, MD 20857

Ann Intern Med. 1992;116(11):950-951. doi:10.7326/0003-4819-116-11-950
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This excerpt has been provided in the absence of an abstract.

In this issue of Annals, Wilkes and colleagues (1) report a study of 109 prescription drug advertisements published in major medical journals in early 1990. The study found that a disturbingly high proportion of those advertisements contained misleading information and appeared to violate existing Food and Drug Administration (FDA) regulations governing the accuracy and balance of prescription drug advertisements. The investigators suggest that new strategies, including increased scrutiny from the FDA, are needed to ensure that pharmaceutical advertisements meet accepted scientific and regulatory standards.

The study serves an important purpose. It heightens awareness of the degree to which misleading information




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