Attracting the next generation of generalist physicians will require substantial effort. Short of a major overhaul of economic incentives, we will need to work at multiple levels to restore balance to the physician workforce. Our recommendations span admission to and the curriculum and culture of medical schools, residency and fellowship training, clinical practice, research support, and development and promotion of faculty. These efforts will require a coordinated, interdisciplinary, multipronged approach among physicians, policy makers, insurers, academic medical centers, and patient groups.