In this issue, Schwartz and colleagues (2) focus on an especially turbid area of medication information: the user-hostile welter of tiny print found in DTC drug advertisements. Federal law requires manufacturers to include this information along with the more compelling and seductive headlines and photos that promote a drug's benefits. In their current form, these barely legible sections are virtual museums of poor communication: The print is tiny; the prose is usually dull, stiff, and hard to understand; and vital facts are buried in a sea of less relevant data. All in all, these sections seem designed more to satisfy governmental requirements and ward off liability lawyers than to teach patients about the pros and cons of choosing a particular medicine. The format of the information can mask important side effects, as well as—ironically—numb the reader with so many worries that a perfectly worthy treatment may seem too toxic to take. Schwartz and colleagues, who know about far better ways to present complicated facts, designed their own “drug boxes” to replace this microprint overkill. They created new mock-ups of DTC ads for several commonly used drugs: clopidogrel, statins, histamine-2 (H2) antagonists, and proton-pump inhibitors (PPIs). They then performed a randomized, controlled trial to compare the quality of information transfer with conventional DTC ads for these products versus their own more intelligible creations.