Despite its limitations, the model demonstrates an important conclusion: The population health benefit of administering even a vaccine of low efficacy (50%) can be substantial if the proportion of the population receiving the vaccine is high. Although heightened public awareness of H1N1 this year and H5N1 in the past few years has increased attention to influenza, vaccination rates for seasonal influenza have been disappointing. Seasonal influenza kills more than 36 000 people every year (7), but fewer than 50% of high-risk adults aged 18 to 64 years received a vaccination last year (8). Health care professionals must take advantage of this heightened public awareness to educate and vaccinate a larger proportion of the population, not only for H1N1 this season, but especially for seasonal influenza, which has thus far killed far more people.