The ADVANTAGE Seeding Trial: A Review of Internal Documents

Figure 1.
Figure 1. Merck commends marketing division's ADVANTAGE Trial.

Merck executives nominate those responsible for the design and execution of ADVANTAGE for an internal marketing award. A& = arthritis and analgesia; CDP = clinical development program; NSAID = nonsteroidal anti-inflammatory drug; OA = osteoarthritis. USHS = United States Human Health.

This Article

  1. Ann Intern Med August 19, 2008 vol. 149 no. 4 251-258